Formation Detail
Digital Manager
Training objective
At the end of this training course, the trainee should be able to:- Design a logo and graphic charter.
- Carry out an audit and diagnosis to implement a digital marketing strategy.
- Draw up a company's digital marketing strategy.
- Manage a company's digital marketing.
- Monitor a company's e-reputation.
- Optimize the use of social networks (Facebook ; Instagram ; WhatsApp ;LinkedIn ; X ; Snapchat ; TikTok...).
- Create and maintain a website.
- Integrate Artificial Intelligence into a company's digital marketing strategy.
Formation summary :
This training contains 7 modules for 60 hours.
- INITIATION TO DIGITAL MARKETING
- DIGITAL MARKETING TOOLS
- INITIATION TO CONTENT CREATION
- DIGITAL STRATEGY
- USE OF SOCIAL NETWORKS AND OPTIMIZATION THROUGH SPONSORSHIP
- INTRODUCTION TO WEBSITE CREATION
- DIGITAL BUSINESS ETHICS, CORPORATE CULTURE AND SELF-ENTREPRENEUR.
- DIGITAL ETHICS, CORPORATE CULTURE AND SELF-ENTREPRENEURSHIP